An effective sales funnel system helps you guide qualified prospects through the sales process so that they buy from you and remain loyal customers. Sales funnels help a business identify how they will get hold of their audience’s attention, overcome objections, improve engagement and make more sales.
1. Get Attention
This is where you first make your target audience aware about your business as your audience probably don’t know about you at all. This can be accomplished by positioning advertisements where your target market will see them, publishing press releases, writing keyword-rich blog posts or holding free webinars. The objective is to encourage your prospects to sign up for your email list or follow you on social media because they are interested in what you have to say.
2. Keep Them Interested
Your prospect has now joined your email list you need keep their interest providing them with more value. The objective is to teach them more about your products and services, and how you know their problems and can solve them. While the content material you send them might still be in the same form as the attention stage (blog posts, eBooks, videos etc.), the information you send them in this phase should be more specific and relevant.
The prospect now is aware that they need the product or service. But they need more information to decide if yours is best product to solve their problem. Getting personal with your audience at this point will help understand how your products will solve their problem and get them to trust you more. Use consultation calls, webinars, product demonstrations and testimonials from other customers who can say what your product or service did for them.
The prospect has now decided to buy the product. They now need to decide exactly which product they need when comparing one over the other. Your blog posts will build confidence in your audience about your superior products and services or an email newsletter will make you stand out as an expert.
The prospect is already convinced they need a product like yours. At this stage you’re telling them that you’re the person for the job and nobody else. You can do that through a variety of forms of content. This includes product focused reports, webinars, free or low cost consultations or limited time offers or coupons to encourage purchasing right now.
6. Purchase Stage
This is the where your prospect makes an actual purchase. But your job is not over. The sales funnel starts again. You need to move your customer onto your other products and into a new sales funnel. If they have purchased from you once, they are much more likely to purchase from you again because they believe in you and trust you to provide what they need to solve their problems.